FRAQAIR's brand is Eco-Friendly and Made in Italy.
FRAQAIR is an Italian green luxury company operating in the field of fashion that produces ready-to-wear, bags and accessories of the highest quality. Her collection is totally Eco-Friendly and 100% Made in Italy, through the use of fine natural materials, such as pure silk, superior cashmere, and organic cotton. Strong feminine identity and minimal style. Exclusive and clear design. This and much more is the FRAQAIR brand, a Made in Italy pride that fully embraces the theme of Eco-Friendly.
For leaders who wear their invisible crown. For women that believe in themselves and what they can do. A FRAQAIR collection has a signature style – her pieces are known for sharp tailoring and a slinking sense of femininity. But what you won’t see in any new FRAQAIR collection is fur or leather «During my teenage years and early in my professional career, says FRAQAIR – I liked leather skirts. But then I saw firsthand how leather was properly processed and produced and from that moment on I realized that I didn't want to use it anymore in my collection. I really don’t understand why beautiful creatures should have to die for someone’s coat, it’s something medieval and barbaric».
In addition to creating a 100% natural and vegetarian line, FRAQAIR’s design Maison also practices sustainable production. The brand calls its approach “Responsible Luxury” «We are a company committed to operating a modern, honest, clean and ethical business. Supporting this project means having a careful and dutiful look at eco-sustainability, people, and places of production. In all of us, there must be a strong awareness of the absolute importance of respecting man and the environment, we would need a greater social commitment in the creation of sustainable value by all brands, starting with the most commercial ones».
All FRAQAIR fabrics are in fact traceable and certified, coming from the Italian textile excellence between Milan and Florence, colored – wherever there are prints – with dyes without heavy metals, and in precious and Eco-Friendly materials selected exclusively for FRAQAIR. The workshops for packaging & dyeing are at Km 0, all located around Milan to minimize the impact of transport on the environment. Contact us at firstname.lastname@example.org to find all information you need on FRAQAIR.